What's trendy in marketing and what actually works.
Getting lots and lots of presents can make a person feel wonderful. But who wants lots and lots of crappy presents you didn’t want or ask for? Furthermore, it’s a colossal waste of time and money for the person giving the gifts.

That’s exactly how I feel about the video content we provide for our clients. As we all keep hearing, video content is king. But who wants a bunch of content with no substance and no clear direction or storyline? I can answer that quickly…nobody.

As video marketing has increased and evolved, I’ve made it a point to build a team that is second to none in modern day video marketing. That’s probably a bit of a bold statement, but I truly believe we are the best at combining expertly produced TV commercials and equally impressive web and social media video content.

The example that is on my mind right now is the work we’ve done for the Cactus Bowl and Fiesta Bowl these past few months. We’ve produced TV commercials that will air during both games, but we’ve put just as much thought and planning into all of the social media and sizzle reels we’re producing.

By January 1, 2017 we will have shot, edited, and produced 34 different videos for this client in just 3 months. Moreover, in the next 2 weeks, we will crank out 17 different videos for the Cactus Bowl and Fiesta Bowl. They will all be beautifully shot, produced, edited and memorable. If they’re not, then why are we doing them? After all, the goal is to get those who view these videos to get excited and take action. This is how our clients increase revenue. It’s something we take very seriously.

Please allow me to wrap this up by saying Happy Holidays to each and everyone one of you. If I haven’t met you yet, please give me a call, send an email, or just come on down to Manley Films.

Watch Cactus and Fiesta Bowl Videos by Manley Films & Media

Take me to the videos!

Jim, director and CEO of Manley Films & Media, is an award-winning director, writer, filmmaker. He is also an educator teaching film classes locally, a member of the Suns Charities 88 philanthropy group, and an advisory board member for the Phoenix Film Foundation.

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